Successful rollback or the Google update arrived on time
The project is in the adult niche, with multimillion traffic and a lot of problems accumulated over time. After moving to the new domain X and redesign, the old domain remained in the index but generated almost nothing. The new domain Y quickly reached its ceiling: traffic did not grow, positions did not improve, and breaking through new growth points was difficult. The task was simple but ambitious — to return stable traffic to the project and restore search visibility.
Over three months of work, the results became noticeable:
Traffic doubled
Impressions doubled
Average position improved